What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

Read more →

November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Read more →

Queen Mathilde, Bottoms

All tagged 9Sept19-Eug

Equipment Adalyn Blouse in Iris Garden

Sep 23

Sep 23 Equipment Adalyn Blouse in Iris Garden

Princess Eugenie, Tops

Aquazzura Dancer 85 Pumps in Black Suede

Oct 14

Oct 14 Aquazzura Dancer 85 Pumps in Black Suede

Princess Eugenie, Shoes

Reiss Lavinnia Double Breasted Jacket in Black

Sep 16

Sep 16 Reiss Lavinnia Double Breasted Jacket in Black

Princess Eugenie, Outerwear