What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 9Sept21-Bea2

Jennifer Behr Rachael Headband in Emerald

Oct 13

Oct 13 Jennifer Behr Rachael Headband in Emerald

Princess Beatrice, Accessories

Maje Gwen Coat in Camel

May 4

May 4 Maje Gwen Coat in Camel

Princess Beatrice, Outerwear

Gucci Jordaan Loafers with Star and Bee Embroidery

Aug 10

Aug 10 Gucci Jordaan Loafers with Star and Bee Embroidery

Princess Beatrice, Shoes