What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 9Sept23-Charl

Chanel T-Bar Flat Sandals in Gold Leather

Sep 10

Sep 10 Chanel T-Bar Flat Sandals in Gold Leather

Charlotte Casiraghi, Shoes

Chanel Tiered 2020 Resort Dress

Sep 9

Sep 9 Chanel Tiered 2020 Resort Dress

Charlotte Casiraghi, Dresses

Chanel Flap Bag With Pearl CC And Chain

Apr 23

Apr 23 Chanel Flap Bag With Pearl CC And Chain

Charlotte Casiraghi, Bags