What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Queen Letizia attends Ethic magazine's 15th anniversary

June 28, 2026

Queen Letizia attends Ethic magazine's 15th anniversary

June 28, 2026

June 28, 2026

Latest Find

Featured

Max Mara Ateneo Blazer

Duchess of Cambridge, Outerwear

Max Mara Ateneo Blazer

Duchess of Cambridge, Outerwear

Duchess of Cambridge, Outerwear

All tagged Alter Designs Margot Blazer

Alter Designs Margot Blazer in Navy Wool

Jun 28

Jun 28 Alter Designs Margot Blazer in Navy Wool

Pauline Ducruet, Outerwear