What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend UN General Assembly - Day 3

Sep 25, 2025

King Carl Gustaf and Queen Silvia attend UN General Assembly - Day 3

Sep 25, 2025

Sep 25, 2025

Latest Find

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House of Dagmar Short Curved Jacket

Princess Madeleine, Outerwear

House of Dagmar Short Curved Jacket

Princess Madeleine, Outerwear

Princess Madeleine, Outerwear

All tagged Aspinal of London Large Ella Pouch

Aspinal of London Large Ella Pouch in Ivory Pebble

Sep 4

Sep 4 Aspinal of London Large Ella Pouch in Ivory Pebble

Crown Princess Mette Marit, Bags