What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

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Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

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Queen Maxima, Shoes

All tagged Aug13 - 40th Birthday

Chloé Sleeveless Ruched Chiffon Dress in White

Jul 29

Jul 29 Chloé Sleeveless Ruched Chiffon Dress in White

Crown Princess Mette Marit, Dresses

Emilio Pucci Beaded Organza Gown in Pink

Jul 26

Jul 26 Emilio Pucci Beaded Organza Gown in Pink

Crown Princess Mette Marit, Gowns

Valentino Asymmetric Neckline Knee Length Dress in White

Jul 26

Jul 26 Valentino Asymmetric Neckline Knee Length Dress in White

Crown Princess Mette Marit, Dresses

Prada Strappy Bow Sandals in Beige Leather

Jun 26

Jun 26 Prada Strappy Bow Sandals in Beige Leather

Crown Princess Mette Marit, Shoes

Chloé Bow Slingback Sandals in Silver

Jun 14

Jun 14 Chloé Bow Slingback Sandals in Silver

Crown Princess Mette Marit, Shoes