What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

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Benedikte Thoustrup, Accessories, Earrings

All tagged Aug22 - Miami

Carter's Dog T-Shirt

Sep 6

Sep 6 Carter's Dog T-Shirt

Princess Adrienne, Tops

Poupette St Barths Triny Mini Dress

Sep 5

Sep 5 Poupette St Barths Triny Mini Dress

Princess Adrienne, Dresses

Stoney Clover Lane Palm Trucker Hat

Sep 4

Sep 4 Stoney Clover Lane Palm Trucker Hat

Princess Madeleine, Hats

Melissa Odabash Jemima Hat

Sep 4

Sep 4 Melissa Odabash Jemima Hat

Princess Madeleine, Hats

Valentino Garavani Roman Stud Slide Sandals in Powder Pink

Sep 3

Sep 3 Valentino Garavani Roman Stud Slide Sandals in Powder Pink

Princess Madeleine, Shoes

Veronica Beard Akeela Tee

Sep 3

Sep 3 Veronica Beard Akeela Tee

Princess Madeleine, Tops

A.L.C. Vera Ruffled Mini Skirt

Sep 3

Sep 3 A.L.C. Vera Ruffled Mini Skirt

Princess Madeleine, Bottoms

Melissa Odabash Baby Milly Lemons Swimsuit

Sep 3

Sep 3 Melissa Odabash Baby Milly Lemons Swimsuit

Princess Adrienne, Swimwear

Vix Pink Scaled Buttoned Swimsuit

Sep 2

Sep 2 Vix Pink Scaled Buttoned Swimsuit

Princess Madeleine, Swimwear

Raen Remmy 52mm Sunglasses

Jun 21

Jun 21 Raen Remmy 52mm Sunglasses

Princess Madeleine, Sunglasses, Accessories

Ebba Brahe Loberöd Necklace

Jun 21

Jun 21 Ebba Brahe Loberöd Necklace

Princess Madeleine, Accessories, Necklace

Lily and Bean Lily Canvas Tote Bag

Jul 5

Jul 5 Lily and Bean Lily Canvas Tote Bag

Princess Madeleine, Bags