What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

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Crown Princess Mary, Tops

All tagged Aug22 - Solback

Adidas Stan Smith Runners in Cloud White

May 25

May 25 Adidas Stan Smith Runners in Cloud White

Crown Princess Victoria, Shoes, Princess Charlene, Princess Estelle

Zadig et Voltaire Remus Flower Dress

Dec 20

Dec 20 Zadig et Voltaire Remus Flower Dress

Crown Princess Victoria, Dresses

Epoch Lady Chronograph with Diamonds

Sep 17

Sep 17 Epoch Lady Chronograph with Diamonds

Crown Princess Victoria, Accessories, Watches