What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged Aug25 - Australia

West Hollywood Sweat Club Running Sweatpants

Aug 20

Aug 20 West Hollywood Sweat Club Running Sweatpants

Princess Ingrid-Alexandra, Bottoms

Toteme Country Coat

Aug 20

Aug 20 Toteme Country Coat

Princess Ingrid-Alexandra

Max Mara Costanza Jacket

Jun 5

Jun 5 Max Mara Costanza Jacket

Crown Princess Mette Marit, Outerwear