What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Daniel and his children attend Sweden-France basketball game

August 30, 2026

Prince Daniel and his children attend Sweden-France basketball game

August 30, 2026

On Sunday, Prince Daniel, Princess Estelle, and Prince Oscar attended the Sweden-France basketball game held in Stockholm.

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August 30, 2026

Latest Find

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Gucci Naomi Sandals

Princess Charlene, Shoes

Gucci Naomi Sandals

Princess Charlene, Shoes

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Princess Charlene, Shoes

All tagged Bruce Oldfield

Bruce Oldfield One-Shoulder Ruched Gown

Oct 18

Oct 18 Bruce Oldfield One-Shoulder Ruched Gown

Countess of Wessex, Gowns

Bruce Oldfield Off The Shoulder Ruched Gown in Blue

Jul 12

Jul 12 Bruce Oldfield Off The Shoulder Ruched Gown in Blue

Countess of Wessex, Gowns

Bruce Oldfield Couture Embellished Suit

Apr 26

Apr 26 Bruce Oldfield Couture Embellished Suit

Countess of Wessex, Bottoms, Outerwear