What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

Featured

Hogan Script Bag in White/Green

Princess Beatrice, Bags

Hogan Script Bag in White/Green

Princess Beatrice, Bags

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Princess Beatrice, Bags

All tagged Dale of Norway

Dale of Norway Team Norway Cortina Sweater

Feb 8

Feb 8 Dale of Norway Team Norway Cortina Sweater

Queen Sonja, Tops

Dale of Norway Oslo 2011 Wool Sweater

Feb 25

Feb 25 Dale of Norway Oslo 2011 Wool Sweater

Crown Princess Mette Marit, Tops