What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

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Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged Dec15-Outing with George

Russell & Bromley Chester Loafers

Jul 4

Jul 4 Russell & Bromley Chester Loafers

Duchess of Cambridge, Shoes

Katherine Hooker Hendre Jacket

Jun 30

Jun 30 Katherine Hooker Hendre Jacket

Duchess of Cambridge, Outerwear