What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged Dec22- Carol Concert

Shyla London Chunky Knot Soft Earrings in Citrine

Dec 23

Dec 23 Shyla London Chunky Knot Soft Earrings in Citrine

Duchess of Cambridge, Accessories, Earrings

Self-Portrait Sequin Knit Cardigan

Dec 22

Dec 22 Self-Portrait Sequin Knit Cardigan

Duchess of Cambridge, Outerwear