What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria meets UN High Commissioner for Human Rights

May 29, 2025

Crown Princess Victoria meets UN High Commissioner for Human Rights

May 29, 2025

May 29, 2025

Latest Find

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Gucci Floral Embroidered Jacket

Princess Astrid, Outerwear

Gucci Floral Embroidered Jacket

Princess Astrid, Outerwear

Princess Astrid, Outerwear

All tagged Edblad Sweep Bangle

Edblad Sweep Bangle in Steel

May 7

May 7 Edblad Sweep Bangle in Steel

Crown Princess Victoria, Accessories, Bracelet

Edblad Sweep Bangle in Gold

May 7

May 7 Edblad Sweep Bangle in Gold

Crown Princess Victoria, Accessories, Bracelet