What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria meets UN High Commissioner for Human Rights

May 29, 2025

Crown Princess Victoria meets UN High Commissioner for Human Rights

May 29, 2025

May 29, 2025

Latest Find

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Gucci Floral Embroidered Jacket

Princess Astrid, Outerwear

Gucci Floral Embroidered Jacket

Princess Astrid, Outerwear

Princess Astrid, Outerwear

All tagged Edblad Tidal Bangle

Edblad Tidal Bangle in Steel

May 7

May 7 Edblad Tidal Bangle in Steel

Princess Sofia, Bracelet, Accessories, Crown Princess Victoria

Edblad Tidal Bangle in Gold

May 7

May 7 Edblad Tidal Bangle in Gold

Crown Princess Victoria, Bracelet, Princess Sofia