What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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October 11, 2026

Princess Sofia attends generational conversation about AI and digital security

October 11, 2026

On Friday, Princess Sofia attended a generational conversation about AI and digital security hosted by the Prince Couple’s Foundation at Tumba Church.

October 11, 2026

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Marie Ducruet, Gowns

Terrence Bray Sequin Gown

Marie Ducruet, Gowns

All tagged Etro Velvet Coat

Feb 6

Feb 6 Etro Velvet Coat in Black

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Grand Duchess Maria Teresa, Outerwear

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Feb 6 Etro Velvet Coat in Black

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