What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged Gabriela Hearst Seymore Dress

Gabriela Hearst Seymore Dress in Ivory

May 25

May 25 Gabriela Hearst Seymore Dress in Ivory

Crown Princess Mette Marit, Dresses

Gabriela Hearst Seymore Dress in Camel

Jan 14

Jan 14 Gabriela Hearst Seymore Dress in Camel

Crown Princess Mary, Dresses

Gabriela Hearst Seymore Dress in Navy

Dec 6

Dec 6 Gabriela Hearst Seymore Dress in Navy

Princess Eugenie, Dresses

Gabriela Hearst Seymore Dress in Oatmeal

Nov 4

Nov 4 Gabriela Hearst Seymore Dress in Oatmeal

Princess Eugenie, Dresses, Countess of Wessex