What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Couple attend the Swedish Academy's festive gathering

Dec 21, 2024

King Carl Gustaf and Crown Princess Couple attend the Swedish Academy's festive gathering

Dec 21, 2024

Dec 21, 2024

Latest Find

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Stockh lm Studio Cadenza Skirt in Black

Princess Sofia, Bottoms

Stockh lm Studio Cadenza Skirt in Black

Princess Sofia, Bottoms

Princess Sofia, Bottoms

All tagged H&M Conscious Collection Embroidered Silk-Blend Dress

H&M Conscious Collection Embroidered Silk-Blend Dress

Oct 12

Oct 12 H&M Conscious Collection Embroidered Silk-Blend Dress

Crown Princess Victoria, Dresses