What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Couple attend the Swedish Academy's festive gathering

Dec 21, 2024

King Carl Gustaf and Crown Princess Couple attend the Swedish Academy's festive gathering

Dec 21, 2024

Dec 21, 2024

Latest Find

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Pia Tjelta Alicia Dress in Spitafield

Princess Ingrid-Alexandra, Dresses

Pia Tjelta Alicia Dress in Spitafield

Princess Ingrid-Alexandra, Dresses

Princess Ingrid-Alexandra, Dresses

All tagged H&M Conscious Collection Lyocell-Blend Midi Dress

H&M Conscious Collection Lyocell-Blend Midi Dress in Green/Patterned

Oct 29

Oct 29 H&M Conscious Collection Lyocell-Blend Midi Dress in Green/Patterned

Crown Princess Mary, Dresses, Crown Princess Mette Marit