What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend 100th anniversary of the Sweden-Finland Association

May 18, 2024

King Carl Gustaf and Queen Silvia attend 100th anniversary of the Sweden-Finland Association

May 18, 2024

May 18, 2024

Latest Find

Featured

Feed Projects Dopp Kit in Grey

Princess Beatrice, Bags

Feed Projects Dopp Kit in Grey

Princess Beatrice, Bags

Princess Beatrice, Bags

All tagged H&M Conscious Collection Lyocell-Blend Midi Dress

H&M Conscious Collection Lyocell-Blend Midi Dress in Green/Patterned

Oct 29

Oct 29 H&M Conscious Collection Lyocell-Blend Midi Dress in Green/Patterned

Crown Princess Mary, Dresses, Crown Princess Mette Marit