What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Couple attend the Swedish Academy's festive gathering

Dec 21, 2024

King Carl Gustaf and Crown Princess Couple attend the Swedish Academy's festive gathering

Dec 21, 2024

Dec 21, 2024

Latest Find

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Massimo Dutti Split Suede Leather Jacket

Princess Isabella, Outerwear

Massimo Dutti Split Suede Leather Jacket

Princess Isabella, Outerwear

Princess Isabella, Outerwear

All tagged H&M Conscious Collection Organic Silk Dress

H&M Conscious Collection Organic Silk Dress

Sep 18

Sep 18 H&M Conscious Collection Organic Silk Dress

Crown Princess Victoria, Dresses, Crown Princess Mette Marit