What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

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Escada Grommet Tie Front Blazer

Queen Sofia, Outerwear

Escada Grommet Tie Front Blazer

Queen Sofia, Outerwear

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Queen Sofia, Outerwear

All tagged H&M x Isabel Marant Suede Pumps

H&M x Isabel Marant Suede Pumps

Dec 23

Dec 23 H&M x Isabel Marant Suede Pumps

Crown Princess Victoria, Shoes