What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

Read more →

August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Read more →

Princess Sofia, Tops

All tagged Holland & Holland

Holland & Holland Wool Tweed Jacket

Aug 17

Aug 17 Holland & Holland Wool Tweed Jacket

Crown Princess Mette Marit, Outerwear

Holland & Holland Wool Tweed Pleat Skirt

Aug 17

Aug 17 Holland & Holland Wool Tweed Pleat Skirt

Crown Princess Mette Marit, Bottoms

Holland & Holland Prince of Wales Check Skirt

Dec 7

Dec 7 Holland & Holland Prince of Wales Check Skirt

Bottoms, Crown Princess Mette Marit

Holland & Holland Multi-Pocket Safari Jacket

Jul 1

Jul 1 Holland & Holland Multi-Pocket Safari Jacket

Duchess of Cambridge, Outerwear