What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria meets UN High Commissioner for Human Rights

May 29, 2025

Crown Princess Victoria meets UN High Commissioner for Human Rights

May 29, 2025

May 29, 2025

Latest Find

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Gucci Floral Embroidered Jacket

Princess Astrid, Outerwear

Gucci Floral Embroidered Jacket

Princess Astrid, Outerwear

Princess Astrid, Outerwear

All tagged Hugo Boss Oreath Coat

Hugo Boss Oreath Coat in Navy

May 6

May 6 Hugo Boss Oreath Coat in Navy

Crown Princess Mary, Outerwear

Hugo Boss Oreath Coat in White

May 6

May 6 Hugo Boss Oreath Coat in White

Crown Princess Mary, Outerwear