What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

On Thursday, Crown Princess Victoria inaugurated the Storängen wetland in the Krämbol nature area in Södermanland.

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August 28, 2026

Latest Find

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Furla Iride Envelope Clutch

Princess Ingrid-Alexandra, Bags

Furla Iride Envelope Clutch

Princess Ingrid-Alexandra, Bags

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Princess Ingrid-Alexandra, Bags

All tagged Hugo Boss Oreath Coat

Hugo Boss Oreath Coat in Navy

May 6

May 6 Hugo Boss Oreath Coat in Navy

Crown Princess Mary, Outerwear

Hugo Boss Oreath Coat in White

May 6

May 6 Hugo Boss Oreath Coat in White

Crown Princess Mary, Outerwear