What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

On Tuesday, Crown Princess Victoria attended the 2026 Stockholm Junior Water Prize ceremony as Patron.

Read more →

August 26, 2026

Latest Find

Featured

Zara Heeled Shoes with Metallic Buckle

Princess Madeleine, Shoes

Zara Heeled Shoes with Metallic Buckle

Princess Madeleine, Shoes

Read more →

Princess Madeleine, Shoes

All tagged Hugo Boss Patterned Plissé Midi Dress

Hugo Boss Patterned Plissé Midi Dress in Navy

Jun 22

Jun 22 Hugo Boss Patterned Plissé Midi Dress in Navy

Meghan Markle, Dresses