What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Princess Charlene lights up the Casino Square in pink for Pink October

October 3, 2026

Princess Charlene lights up the Casino Square in pink for Pink October

October 3, 2026

On Saturday evening, Princess Charlene officially lit up the Casino Square in pink to mark the start of Pink October, Breast Cancer Awareness Month.

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October 3, 2026

Latest Find

Featured

Moschino Cheap and Chic Tailored Wool Jacket

Princess Beatrice, Outerwear

Moschino Cheap and Chic Tailored Wool Jacket

Princess Beatrice, Outerwear

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Princess Beatrice, Outerwear

All tagged Jan17

Seed Heritage Buttoned Shorts

Dec 23

Dec 23 Seed Heritage Buttoned Shorts

Zara Phillips, Bottoms

Seed Heritage Striped T-Shirt

Dec 17

Dec 17 Seed Heritage Striped T-Shirt

Zara Phillips, Tops

Finlay & Co. Jenson Sunglasses with Grey Lenses

Mar 23

Mar 23 Finlay & Co. Jenson Sunglasses with Grey Lenses

Zara Phillips, Accessories, Sunglasses

Dolce & Gabbana Midi Striped Dress

Oct 10

Oct 10 Dolce & Gabbana Midi Striped Dress

Crown Princess Victoria, Dresses