What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits mammography service at Södersjukhuset

October 22, 2026

Crown Princess Victoria visits mammography service at Södersjukhuset

October 22, 2026

On Thursday, Crown Princess Victoria visited the mammography service at Södersjukhuset in Stockholm as Patron of the Pink Ribbon campaign.

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October 22, 2026

Latest Find

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Gianvito Rossi Lyell Ankle Boots

Duchess of Cambridge, Shoes

Gianvito Rossi Lyell Ankle Boots

Duchess of Cambridge, Shoes

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Duchess of Cambridge, Shoes

All tagged Jenny Packham Beaded V-Neck Gown

Jenny Packham Beaded V-Neck Gown

May 23

May 23 Jenny Packham Beaded V-Neck Gown

Crown Princess Victoria, Gowns