What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged Jun17 - St Tropez

KiWi Saint Tropez Beach Cover-Up

Sep 15

Sep 15 KiWi Saint Tropez Beach Cover-Up

Princess Marie, Dresses

Sergio Rossi Leather and Rubber Sandals

Sep 15

Sep 15 Sergio Rossi Leather and Rubber Sandals

Princess Marie, Shoes

Dodo Precious Moon Charm in Rose Gold

Mar 3

Mar 3 Dodo Precious Moon Charm in Rose Gold

Princess Marie, Accessories, Bracelet

Dodo Precious Star Charm in White Gold

Mar 3

Mar 3 Dodo Precious Star Charm in White Gold

Princess Marie, Accessories, Bracelet

Dodo Granelli Bracelet in Black

Mar 3

Mar 3 Dodo Granelli Bracelet in Black

Princess Marie, Accessories, Bracelet

Roman Patterned Mini Dress

Feb 23

Feb 23 Roman Patterned Mini Dress

Princess Marie, Dresses

Hermes Oran Sandals in Black Leather

Dec 26

Dec 26 Hermes Oran Sandals in Black Leather

Princess Marie, Shoes, Queen Maxima