What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

August 22, 2026

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Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Jun 22

Jun 22 LINE Curtis Open-Knit Cardigan

Sarah Williams

Meghan Markle, Outerwear

Jun 22

Jun 22 LINE Trench Coat

Sarah Williams

Meghan Markle, Outerwear

Jun 22

Jun 22 LINE Franklin Convertible Jacket in Light Grey

Sarah Williams

Meghan Markle, Outerwear

Jun 22

Jun 22 LINE 'Tessa' Wool-blend Coat in Black

Sarah Williams

Meghan Markle, Outerwear

Jun 22

Jun 22 LINE Mara Wrap Coat in Black

Sarah Williams

Meghan Markle, Outerwear

Jun 22

Jun 22 LINE Mara Wrap Coat in White

Sarah Williams

Meghan Markle, Outerwear

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jun 22 LINE Curtis Open-Knit Cardigan

Jun 22 LINE Trench Coat

Jun 22 LINE Franklin Convertible Jacket in Light Grey

Jun 22 LINE 'Tessa' Wool-blend Coat in Black

Jun 22 LINE Mara Wrap Coat in Black

Jun 22 LINE Mara Wrap Coat in White

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