What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf's 80th Birthday Celebrations - Day 1

Apr 29, 2026

King Carl Gustaf's 80th Birthday Celebrations - Day 1

Apr 29, 2026

Apr 29, 2026

Latest Find

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Salvatore Ferragamo Vara Bow Pumps in Gold

Princess Beatrix, Shoes

Salvatore Ferragamo Vara Bow Pumps in Gold

Princess Beatrix, Shoes

Princess Beatrix, Shoes

All tagged Lock & Co Rialto Halo Pillbox

Lock & Co Rialto Halo Pillbox in Velvet & Satin Navy

Apr 30

Apr 30 Lock & Co Rialto Halo Pillbox in Velvet & Satin Navy

Princess Madeleine, Hats