What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Featured

Spanish State Visit to Finland - Day 1

October 5, 2026

Spanish State Visit to Finland - Day 1

October 5, 2026

On Monday, King Felipe and Queen Letizia started a state visit to Finland.

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October 5, 2026

Latest Find

Featured

Loro Piana Debra Blouse in Grey

Princess Charlene, Tops

Loro Piana Debra Blouse in Grey

Princess Charlene, Tops

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Princess Charlene, Tops

All tagged Marmot

Marmot W's Variant Jacket in Royal Night/Arctic Navy

Nov 2

Nov 2 Marmot W's Variant Jacket in Royal Night/Arctic Navy

Crown Princess Mette Marit, Outerwear