What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Belgian Royal Family attends King's Feast

November 15, 2026

Belgian Royal Family attends King's Feast

November 15, 2026

On Sunday, Princess Astrid, Prince Lorenz, Prince Laurent, and Princess Claire celebrated the King’s Feast.

Read more →

November 15, 2026

Latest Find

Featured

Emilia Wickstead Pleated Houndstooth Skirt

Duchess of Cambridge, Bottoms

Emilia Wickstead Pleated Houndstooth Skirt

Duchess of Cambridge, Bottoms

Read more →

Duchess of Cambridge, Bottoms

All tagged Marmot

Marmot W's Variant Jacket in Royal Night/Arctic Navy

Nov 2

Nov 2 Marmot W's Variant Jacket in Royal Night/Arctic Navy

Crown Princess Mette Marit, Outerwear