What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Swedish Royal Couple and Princess Sofia attend Global Child Forum

October 13, 2026

Swedish Royal Couple and Princess Sofia attend Global Child Forum

October 13, 2026

On Tuesday, King Carl Gustaf, Queen Silvia, and Princess Sofia attended the Global Child Forum at the Royal Palace.

Read more →

October 13, 2026

Latest Find

Featured

Natan Edor Skirt in Blush Scattered Leaves Print

Queen Mathilde, Bottoms

Natan Edor Skirt in Blush Scattered Leaves Print

Queen Mathilde, Bottoms

Read more →

Queen Mathilde, Bottoms

All tagged Massimo Dutti Textured Jacket

Massimo Dutti Textured Jacket

Mar 10

Mar 10 Massimo Dutti Textured Jacket

HGD Stéphanie, Outerwear

Massimo Dutti Textured Jacket

Jun 16

Jun 16 Massimo Dutti Textured Jacket

Crown Princess Victoria, Outerwear