What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Letizia marks Pedro Garcia's 100th anniversary

Feb 19, 2026

Queen Letizia marks Pedro Garcia's 100th anniversary

Feb 19, 2026

Feb 19, 2026

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Max Mara Alpaca Wool Coat

Princess Madeleine, Outerwear

Max Mara Alpaca Wool Coat

Princess Madeleine, Outerwear

Princess Madeleine, Outerwear

All tagged Max Mara Alpaca Wool Coat

Max Mara Alpaca Wool Coat

Feb 19

Feb 19 Max Mara Alpaca Wool Coat

Princess Madeleine, Outerwear