What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Singaporean State Visit to Sweden - Day 2

October 20, 2026

Singaporean State Visit to Sweden - Day 2

October 20, 2026

On Tuesday, the President and First Lady of Singapore spent their second day in Sweden.

Read more →

October 20, 2026

Latest Find

Featured

Marzio Knee-High Boots in Brown Suede

Crown Princess Victoria, Shoes

Marzio Knee-High Boots in Brown Suede

Crown Princess Victoria, Shoes

Read more →

Crown Princess Victoria, Shoes

All tagged Max Mara Fiero Jacket

Max Mara Fiero Jacket

Mar 7

Mar 7 Max Mara Fiero Jacket

Crown Princess Mary, Outerwear