What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Philippe and Queen Mathilde attend World Economic Forum - Days 2 &3

Jan 24, 2026

King Philippe and Queen Mathilde attend World Economic Forum - Days 2 &3

Jan 24, 2026

Jan 24, 2026

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Max Mara Paola Coat in Light Grey

Queen Maxima, Outerwear

Max Mara Paola Coat in Light Grey

Queen Maxima, Outerwear

Queen Maxima, Outerwear

All tagged Max Mara Paola Coat

Max Mara Paola Coat in Light Grey

Jan 24

Jan 24 Max Mara Paola Coat in Light Grey

Queen Maxima, Outerwear