What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Victoria attend Day 1 of People and Defense National Conference

Jan 11, 2026

King Carl Gustaf and Crown Princess Victoria attend Day 1 of People and Defense National Conference

Jan 11, 2026

Jan 11, 2026

Latest Find

Featured

Crown Princess Mette Marit, Outerwear

Prada Logo Chest Pocket Jacket

Crown Princess Mette Marit, Outerwear

Crown Princess Mette Marit, Outerwear

All tagged Natan Couture Pleated Knee-Length Dress

Natan Couture Pleated Knee-Length Dress

Jan 10

Jan 10 Natan Couture Pleated Knee-Length Dress

Queen Maxima, Dresses