What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged Next

Next Red Check Collared Summer Dress

Jul 14

Jul 14 Next Red Check Collared Summer Dress

Princess Ines, Dresses

Next Satin Corsage Shoes

Apr 30

Apr 30 Next Satin Corsage Shoes

Princess Ines, Shoes

Next Girls Suede Mid-Top Flat Boots

Dec 25

Dec 25 Next Girls Suede Mid-Top Flat Boots

Isla Phillips, Shoes

Next Kids Patchwork Top

Mar 23

Mar 23 Next Kids Patchwork Top

Isla Phillips, Tops

Next Star Leather Boots in Tan

Jan 27

Jan 27 Next Star Leather Boots in Tan

Isla Phillips, Shoes, Savannah Phillips

Next Signature Leather Lace-Up Trainers in White

May 20

May 20 Next Signature Leather Lace-Up Trainers in White

Princess Eugenie, Shoes

Next Star Lace-Up Trainers

May 8

May 8 Next Star Lace-Up Trainers

Princess Charlotte, Shoes

Next Kids Union Jack Ribbon Wellington Boots

Jan 14

Jan 14 Next Kids Union Jack Ribbon Wellington Boots

Isla Phillips, Shoes

Next Polo Top in Pink

Jun 5

Jun 5 Next Polo Top in Pink

Princess Charlotte, Tops

Next Girls Floral Print Jumpsuit in Navy Blue

Apr 17

Apr 17 Next Girls Floral Print Jumpsuit in Navy Blue

Isla Phillips, Jumpsuits

Next Girls Patchwork Floral Dress

Apr 15

Apr 15 Next Girls Patchwork Floral Dress

Isla Phillips, Dresses

Next Girls Patchwork Floral Skirt

Apr 15

Apr 15 Next Girls Patchwork Floral Skirt

Savannah Phillips, Bottoms

Next Teal Embellished Maxi Dress

Apr 2

Apr 2 Next Teal Embellished Maxi Dress

Savannah Phillips, Dresses

Next Spot Polo T-Shirt in Ecru/Navy

Aug 7

Aug 7 Next Spot Polo T-Shirt in Ecru/Navy

Princess Charlotte, Tops

Next Long Sleeve Rainbow Stripe Tee

Aug 19

Aug 19 Next Long Sleeve Rainbow Stripe Tee

Savannah Phillips, Tops

Next Stripe Flippy Sequin Unicorn T-Shirt

Aug 19

Aug 19 Next Stripe Flippy Sequin Unicorn T-Shirt

Isla Phillips, Tops