What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged Nov21 - DR1 Docu

Zara Sheer Sleeves Floral Midi Dress in Black

Nov 18

Nov 18 Zara Sheer Sleeves Floral Midi Dress in Black

Princess Marie, Dresses

Max Mara Agnese Pea Jacket in Light Blue

Nov 18

Nov 18 Max Mara Agnese Pea Jacket in Light Blue

Princess Marie, Outerwear

Tod's Zeppa Wedge Pumps in Navy Leather

May 11

May 11 Tod's Zeppa Wedge Pumps in Navy Leather

Princess Marie, Shoes

Hugo Boss Enavi Top in Black

Nov 27

Nov 27 Hugo Boss Enavi Top in Black

Princess Marie, Tops

Zara Track Heel Ankle Boots in Black

Nov 9

Nov 9 Zara Track Heel Ankle Boots in Black

Princess Marie, Shoes

Christine Hvelplund Fairytale Earrings

Aug 5

Aug 5 Christine Hvelplund Fairytale Earrings

Princess Marie, Earrings

Parajumpers Long Bear Down Jacket

Jul 2

Jul 2 Parajumpers Long Bear Down Jacket

Princess Marie, Outerwear