What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

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Princess Estelle, Dresses

All tagged PdV Interview - Jan20

Seraphine Pintuck Detail Maternity Blouse in Ivory

Jan 22

Jan 22 Seraphine Pintuck Detail Maternity Blouse in Ivory

HGD Stéphanie, Tops

Seraphine Keyhole Maternity Blouse in Emerald

Jul 5

Jul 5 Seraphine Keyhole Maternity Blouse in Emerald

Princess Sofia, Tops, HGD Stéphanie

Seraphine Natasha Blue Mist Coat

Jun 28

Jun 28 Seraphine Natasha Blue Mist Coat

Duchess of Cambridge, Outerwear, HGD Stéphanie