What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged Ralph Lauren Blue Label

Ralph Lauren Blue Label Bedford Hudson Jodhpurs in Brown Cotton Corduroy

Mar 22

Mar 22 Ralph Lauren Blue Label Bedford Hudson Jodhpurs in Brown Cotton Corduroy

Beatrice Casiraghi, Bottoms

Ralph Lauren Blue Label Tweed Riding Jacket

Jan 8

Jan 8 Ralph Lauren Blue Label Tweed Riding Jacket

Beatrice Casiraghi, Outerwear