What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

Featured

Akris Alexa Bag in Tan

Princess Charlene, Bags

Akris Alexa Bag in Tan

Princess Charlene, Bags

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Princess Charlene, Bags

All tagged Roksanda Margot Dress

Roksanda Margot Dress in Purple

May 16

May 16 Roksanda Margot Dress in Purple

Queen Maxima, Dresses

Roksanda Margot Flannel Crepe Bell Sleeve Dress

May 18

May 18 Roksanda Margot Flannel Crepe Bell Sleeve Dress

Princess Madeleine, Dresses