What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Haakon and Crown Princess Ingrid Alexandra take their Oath of Allegiance to the Constitution

September 1, 2026

King Haakon and Crown Princess Ingrid Alexandra take their Oath of Allegiance to the Constitution

September 1, 2026

On Tuesday, both King Haakon and Crown Princess Ingrid Alexandra took their Oath of Allegiance to the Norwegian Constitution.

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September 1, 2026

Latest Find

Featured

Safiyaa Halluana Trousers in Blue

HGD Stéphanie, Bottoms

Safiyaa Halluana Trousers in Blue

HGD Stéphanie, Bottoms

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HGD Stéphanie, Bottoms

All tagged Saint James

Saint James Peacoat

Jul 6

Jul 6 Saint James Peacoat

HGD Stéphanie, Outerwear

Saint James Méridien Striped Sailor Shirt

Nov 3

Nov 3 Saint James Méridien Striped Sailor Shirt

Prince Charles, Tops

Saint James Ste Ines Raincoat

Mar 11

Mar 11 Saint James Ste Ines Raincoat

HGD Stéphanie, Outerwear