What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Latvia

October 22, 2026

Crown Princess Victoria visits Latvia

October 22, 2026

On Wednesday, Crown Princess Victoria made an official visit to Riga, Latvia.

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October 22, 2026

Latest Find

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Gianvito Rossi Lyell Ankle Boots

Duchess of Cambridge, Shoes

Gianvito Rossi Lyell Ankle Boots

Duchess of Cambridge, Shoes

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Duchess of Cambridge, Shoes

All tagged Sif Jakobs Goccia Cerchi Pianura Earrings

Sif Jakobs Goccia Cerchi Pianura Earrings

Oct 13

Oct 13 Sif Jakobs Goccia Cerchi Pianura Earrings

Crown Princess Victoria, Accessories, Earrings