What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 22, 2026

Crown Princess Victoria and Prince Daniel visit National Board of Health and Welfare

August 22, 2026

On Thursday, Crown Princess Victoria and Prince Daniel visited the National Board of Health and Welfare in Stockholm.

August 22, 2026

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Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

All tagged Smythson

Jan 22

Jan 22 Smythson Mini Lytton Crossbody Bag in Dark Taupe Ludlow

Heaven

Duchess of Cambridge, Bags

Oct 14

Oct 14 Smythson Panama East West Zip Tote in Orange

Heaven

Countess of Wessex, Bags

Jun 16

Jun 16 Smythson A4 Writing Folder with Zip in Black Mara

Heaven

Duchess of Cambridge, Bags

Mar 7

Mar 7 Smythson Ludlow Concertina Crossbody Bag in Black

Heaven

Duchess of Cambridge, Bags

Oct 18

Oct 18 Smythson Panama East West Zip Tote in Black

Heaven

Duchess of Cambridge, Bags

Jun 28

Jun 28 Smythson Panama Purse with Strap in Navy

Sarah Williams

Duchess of Cambridge, Bags

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jan 22 Smythson Mini Lytton Crossbody Bag in Dark Taupe Ludlow

Oct 14 Smythson Panama East West Zip Tote in Orange

Jun 16 Smythson A4 Writing Folder with Zip in Black Mara

Mar 7 Smythson Ludlow Concertina Crossbody Bag in Black

Oct 18 Smythson Panama East West Zip Tote in Black

Jun 28 Smythson Panama Purse with Strap in Navy

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