What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged Soeren Le Schmidt

Soeren Le Schmidt Wrap Dress in Dark Blue

May 4

May 4 Soeren Le Schmidt Wrap Dress in Dark Blue

Crown Princess Mary, Dresses

Soeren Le Schmidt Wide-Leg Trousers in Light Blue

Apr 11

Apr 11 Soeren Le Schmidt Wide-Leg Trousers in Light Blue

Princess Isabella, Bottoms

Soeren Le Schmidt Double Breasted Blazer in Light Blue

Apr 11

Apr 11 Soeren Le Schmidt Double Breasted Blazer in Light Blue

Princess Isabella, Outerwear