What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

August 19, 2026

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Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

All tagged SvD Interview

Nov 11

Nov 11 Skultuna Unite Chain Necklace

Sarah Williams

Crown Princess Victoria, Accessories, Necklace

Feb 1

Feb 1 Marzio Signature Pumps

Sarah Williams

Crown Princess Victoria, Shoes

Oct 21

Oct 21 Edblad Rupi L Creoles in Steel

Heaven

Crown Princess Victoria, Accessories, Earrings

Oct 20

Oct 20 Soft Goat Ribbed Midi Skirt in Dark Grey

Heaven

Crown Princess Victoria, Bottoms

Oct 20

Oct 20 Soft Goat Piqué Shirt in Dark Grey

Heaven

Crown Princess Victoria, Tops

May 31

May 31 Kreuger Jewellery Footprint Bracelet

Sarah Williams

Crown Princess Victoria, Accessories, Bracelet

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Nov 11 Skultuna Unite Chain Necklace

Feb 1 Marzio Signature Pumps

Oct 21 Edblad Rupi L Creoles in Steel

Oct 20 Soft Goat Ribbed Midi Skirt in Dark Grey

Oct 20 Soft Goat Piqué Shirt in Dark Grey

May 31 Kreuger Jewellery Footprint Bracelet

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