What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

November 12, 2026

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Nov 11 Skultuna Unite Chain Necklace

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Nov 11 Skultuna Unite Chain Necklace

Feb 1 Marzio Signature Pumps

Oct 21 Edblad Rupi L Creoles in Steel

Oct 20 Soft Goat Ribbed Midi Skirt in Dark Grey

Oct 20 Soft Goat Piqué Shirt in Dark Grey

May 31 Kreuger Jewellery Footprint Bracelet

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