What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend 100th anniversary of the Sweden-Finland Association

May 18, 2024

King Carl Gustaf and Queen Silvia attend 100th anniversary of the Sweden-Finland Association

May 18, 2024

May 18, 2024

Latest Find

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Sophie Habsburg Noe Bag in Nude

Countess of Wessex, Bags

Sophie Habsburg Noe Bag in Nude

Countess of Wessex, Bags

Countess of Wessex, Bags

All tagged Tiger of Sweden Kazia Jacket

Tiger of Sweden Kazia Jacket

Nov 22

Nov 22 Tiger of Sweden Kazia Jacket

Crown Princess Victoria, Outerwear