What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf's 80th Birthday Celebrations - Day 1

Apr 29, 2026

King Carl Gustaf's 80th Birthday Celebrations - Day 1

Apr 29, 2026

Apr 29, 2026

Latest Find

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Natan Couture Regris Sleeved Gown in Light Blue

HGD Stéphanie, Gowns

Natan Couture Regris Sleeved Gown in Light Blue

HGD Stéphanie, Gowns

HGD Stéphanie, Gowns

All tagged Toteme Crocodile Threefold Clutch

Toteme Crocodile Threefold Clutch

Apr 30

Apr 30 Toteme Crocodile Threefold Clutch

Crown Princess Victoria, Bags