What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

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Crown Princess Victoria visits Running Academy

May 20, 2026

Crown Princess Victoria visits Running Academy

May 20, 2026

May 20, 2026

Latest Find

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ASICS Gel-Kayano 32 Running Shoes

Crown Princess Victoria, Shoes

ASICS Gel-Kayano 32 Running Shoes

Crown Princess Victoria, Shoes

Crown Princess Victoria, Shoes

All tagged Veronica Beard Steele Cutaway Jacket

Veronica Beard Steele Cutaway Jacket

May 20

May 20 Veronica Beard Steele Cutaway Jacket

Crown Princess Mary, Outerwear