What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

On Thursday, Crown Princess Victoria inaugurated the Storängen wetland in the Krämbol nature area in Södermanland.

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August 28, 2026

Latest Find

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Furla Iride Envelope Clutch

Princess Ingrid-Alexandra, Bags

Furla Iride Envelope Clutch

Princess Ingrid-Alexandra, Bags

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Princess Ingrid-Alexandra, Bags

All tagged Wimbledon

Wimbledon Full Zip Jacket

Jun 24

Jun 24 Wimbledon Full Zip Jacket

Duchess of Cambridge, Outerwear

Wimbledon Core Performance Sleeveless Polo

Jun 24

Jun 24 Wimbledon Core Performance Sleeveless Polo

Duchess of Cambridge, Tops