What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria meets UN High Commissioner for Human Rights

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Queen Mathilde, Gowns

Carolina Herrera Jasmine Brocade Long Shirt Dress

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May 8 Theory Oaklane Trench Coat

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Countess of Wessex, Outerwear

Theory Oaklane Trench Coat

Blush pink belted trench coat

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Worn by the Duchess of Edinburgh on:

8 May 2025 - 80th anniversary of VE Day concert
21 May 2025 - Inner Hebrides

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May 30, 2025

Carolina Herrera Jasmine Brocade Long Shirt Dress

May 30, 2025

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

May 8 Theory Oaklane Trench Coat

Theory Oaklane Trench Coat

Worn by the Duchess of Edinburgh on:

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

May 8 Theory Oaklane Trench Coat

Theory Oaklane Trench Coat

Worn by the Duchess of Edinburgh on:

May 8 Susan Caplan Vintage Renaissance Revival Pearl Earrings

May 8 Natan Short Sleeve Midi Dress in Hot Pink

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